Advertising : its role in modern marketing / Dean M. Krugman ... [et al.] - 8th ed. - Fort Worth, Tex. : Dryden, c1994. - xxv, 617 p. : ill. (some col.) - Dryden Press series in marketing .

0030767520


Advertising.

HF5823 / .D8 1994

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544