Kinnear, Thomas C., 1943-

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. (some col.) - McGraw-Hill series in marketing .

With 1 computer disk. Kept in the special collection.

0071144188


Marketing research.
Marketing -- Management.

HF5415.2 / .K5 1996

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