Mowen, John C.

Consumer behavior / John C. Mowen, Michael Minor. - 5th ed. - Upper Saddle River, N.J. : Prentice-Hall, c1998. - xxi, 696 p. : chiefly col. ill.

0137700415


Consumer behavior.
Consumers -- United States.

HF5415.3 / .M65 1998

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