Belch, George Eugene.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 4th ed. - Boston : McGraw-Hill/Irwin, c1998. - xxii, 762 p. : ill. (some col.) - McGraw-Hill/Irwin series in marketing .

0256218994


Advertising.
Sales promotion.
Communication in marketing.

HF5823 / .B4 1998

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