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Pickton, David.

Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Harlow, England : Financial Times/Prentice Hall, 2005. - xxii, 761 p. : ill. (some col.)

With 1 computer laser optical disk. Kept in the special collection.

ISBN: 0273676458

Subjects--Topical Terms:
Communication in marketing.

Index Terms--Curriculum Objective: --MK 319--Highly correlated--กต 319--Highly correlated

LC Class. No.: HF5415.123 / .P53 2005