Malhotra, Naresh K.

Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xl, 631 p. : chiefly col. ill.

With 1 computer laser optical disk. Kept in the special collection.

0132003279 0131971212 0131525484


Marketing research.

HF5415.2 / .M283 2006

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