Quelch, John A., 1951-

The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander. - Mason, Ohio : Thomson/South-Western, c2006. - vi, 324 p. : ill., map.

032432023X


Non-governmental organizations -- Management
Non-governmental organizations -- Case studies
Business names

JZ4841 / .Q45

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