Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 8th ed. - Belmont, Calif., U.S.A. : Thomson/Wadsworth, c2006. - xii, 468 p. : ill. - Wadsworth series in mass communication and journalism .

0534647189


Mass media -- Research.

P91.3 / .W56 2006

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