Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2007. - xxvi, 783, [68] p. : ill.

With 1 computer optical disc. Kept in the special collection.

0132279177 0131750623 (CD-ROM)


Marketing research.
Marketing research -- Methodology.

--กธ 214--Highly correlated--BI 214--Highly correlated

HF5415.2 / .M285 2007

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