Sheng, Peng.

Exchange behavior in selling and sales management / Peng Sheng and Aziz Guergachi. - 1st ed. - Burlington, Mass. : Butterworth-Heinemann, 2008. - xviii, 222 p. : ill.

Includes bibliographical references (p. 217-218) and index.

0750685905 (pbk.) 9780750685900 (pbk.)


Sales management.
Consumer behavior.
Selling -- Psychological aspects.

HF5438.4 / .S52

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