Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters. - New York : Lawrence Erlbaum Associates, c2008. - xii, 307 p. : ill. - Marketing and consumer psychology series .

Includes bibliographical references and index.

9780805862928 0805862927


Advertising -- Psychological aspects.
Visual perception.

HF5822 / .V57

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