Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed. - China : South-Western/Cengage Learning, c2010. - xx, 668 p. : col. ill.

9780324665314 0324665318


Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

HF5415.123 / .S48 2010

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