Aitchison, Jim.

Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison. - Singapore : Pearson Prentice Hall, 2005. - 205 p. : ill. (chiefly col.), col. maps.

Includes bibliographical references (p. [199]-200) and index.

9812446168 9789812446169


Advertising -- Asia.

HF5813.A8 / A382

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