Malhotra, Naresh K.

Basic marketing research : a decision-making approach / Naresh K. Malhotra. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 671 p. : col. ill.

With 1 computer optical disc. Kept in the special collection.

9780135024140 0135024145 0138010943 (CD-ROM)


Marketing research.

--RB 412--Highly correlated --ธอ 412--Highly correlated

HF5415.2 / .M283 2009

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