Mullin, Roddy.

Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin. - 5th ed. - Philadelphia : Kogan Page, 2010. - xviii, 262 p. : ill.

Includes index. Based on the original work by Julian Commins and Roddy Mullin.

9780749457044


Sales promotion.
Marketing.

HF5438.5 / .M85 2010

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