Lindstrom, Martin, 1970-

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. - 2nd ed. - London : Kogan Page, 2010. - x, 175 p. : ill.

Includes index.

9780749460570 (pbk.) 0749460571 (pbk.)


Brand name products.
Business names.
Advertising -- Brand name products.
Advertising -- Psychological aspects.
Senses and sensation.

HD69.B7 / L5624 2010

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