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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed., global ed. - Harlow, England : Pearson Education, c2012. - 637, [98] p. : col. ill.

ISBN: 9780273752431 027375243X

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K623 2012