Rodman, George R., 1948-

Mass media in a changing world : history, industry, controversy / George Rodman. - 4th ed., international ed. - New York : McGraw-Hill, c2012. - xxvii, 498 p. : ill. (chiefly col.)

Part 1. Overview -- 1. Introduction -- 2. Media impact -- Part 2. The print industries -- 3. Books -- 4. Newspapers -- 5. Magazines -- Part 3. The electronic industries -- 6. Movies -- 7. Recordings and the music industry -- 8. Radio -- 9. Television -- 10. The internet -- Part 4. Information and pesuasion industries -- 11. Evolving journalism -- 12. Public relations -- 13. Advertising -- 14. Media law -- 15. Media ethics.

9780071316323 (pbk.) 0071316329 (pbk.)


Mass media.

P90 / .R597 2012

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