Hayes, David K.

Revenue management for the hospitality industry / David K. Hayes, Allisha A. Miller. - Hoboken, N.J. : Wiley, c2011. - xvi, 512 p. : ill.

Includes bibliographical references and index.

Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.

9780470393086 (pbk.) 0470393084 (pbk.)


Hospitality industry -- Management.
Hospitality industry -- Economic aspects.

TX911.3.M27 / H392 2011

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