Berger, Arthur Asa, 1933-

Seeing is believing : an introduction to visual communication / Arthur Asa Berger. - 4th ed., international ed. - New York : McGraw-Hill, 2012. - xvi, 267 p. : ill.

Image and imagination -- Seeing is believing -- How we see -- Elements of visual communication -- Typography and graphic design : tools of visual communication -- Photography : the captured moment -- Film : the moving image -- Television : the ever-changing mosaic -- Comics, cartoons, and animation : the development of an art form -- Computers and graphics : wonders from the image-maker.

9780071086080 (pbk.) 0071086080 (pbk.)


Visual communication.

P93.5 / .B47 2012

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