Altheide, David L.

Qualitative media analysis / David L. Altheide, Christopher J. Schneider. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, 2013. - xiii, 150 p. : ill. - Qualitative research methods ; v. 38 . - Qualitative research methods ; v. 38. .

Includes bibliographical references and index.

1. Plugged-In Research -- 2. Ethnographic Content Analysis -- 3. Process of Qualitative Document Analysis -- 4. Newspapers, Magazines, and Electronic Documents -- 5. Electronic Reality I -- 6. Electronic Reality II -- 7. Tracking Discourse -- 8. Field Notes and Other Data.

9781452230054 (pbk.)


Mass media -- Research -- Methodology.
Qualitative research.

P91.3 / .A478 2013

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