Hassanien, Ahmed.

Hospitality business development / Ahmed Hassanien, Crispin Dale, Alan Clarke. - Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2011. - xxi, 289 p. : ill.

Reprint. Originally published: 2010.

Includes bibliographical references and index.

CHAPTER 1 Introduction to hospitality business development -- CHAPTER 2 Scope of the hospitality industry -- CHAPTER 3 The hospitality environment -- CHAPTER 4 Hospitality business positioning -- CHAPTER 5 Developing customer-centred hospitality businesses --CHAPTER 6 Hospitality business planning and feasibility -- CHAPTER 7 Hospitality business development routes and directions -- CHAPTER 8 Hospitality business development methods -- CHAPTER 9 New product development (NPD) -- CHAPTER 10 Hospitality property renovation -- CHAPTER 11 Conclusions.

9781856176095 (pbk.) 1856176096 (pbk.)


Hospitality industry -- Management.
Hospitality industry -- Planning.
Strategic planning.

TX911.3.M27 / H38 2011

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