Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 10th ed., international ed. - Australia : Wadsworth, Cengage Learning, c2014. - xiii, 481 p. : ill. - Wadsworth series in mass communication and journalism .

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations

9781285074603 1285074602


Mass media -- Research.

P91.3 / .W56 2014

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