มุมมองปกติ มุมมองแบบ MARC มุมมอง ISBD

Dominick, Joseph R.

The dynamics of mass communication : media in transition / Joseph R. Dominick. - 12th ed., international ed. - New York : McGraw-Hill, c2013. - xxi, 470 p. : ill. (chiefly col.)

Part I The Nature and History of Mass Communication. Chapter 1 Communication: Mass and Other Forms -- Chapter 2 Perspectives on Mass Communication -- Chapter 3 Historical and Cultural Context -- Part II Media. Chapter 4 The Internet and Social Media -- Chapter 5 Newspapers -- Chapter 6 Magazines -- Chapter 7 Books -- Chapter 8 Radio -- Chapter 9 Sound Recording -- Chapter 10 Motion Pictures -- Chapter 11 Broadcast Television -- Chapter 12 Cable, Satellite and Internet Television -- Part III Specific Media Professions. Chapter 13 News Gathering and Reporting -- Chapter 14 Public Relations -- Chapter 15 Advertising -- Part IV Regulation of the Mass Media. Chapter 16 Formal Controls: Laws, Rules, Regulations -- Chapter 17 Ethics and Other Informal Controls -- Part V Impact of the Media. Chapter 18 Social Effects of Mass Communication.

ISBN: 9780071318266 0071318267

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .D65 2013