Rentz, Kathryn.

Lesikar's business communication : connecting in a digital world / Business communication : connecting in a digital world Kathryn Rentz, Paula Lentz. - 13th ed., international ed. - New York : McGraw-Hill/Irwin, c2014. - xxxix 679 p. : ill. (chiefly col.)

Rev. ed. of: Business communication : making connections in a digital world.

PART ONE: INTRODUCTION -- Chapter 1 Understanding Workplace Communication -- Chapter 2: Communicating Across Cultures --PART TWO: FUNDAMENTALS OF BUSINESS WRITING -- Chapter 3: Adapting Your Words to Your Readers -- Chapter 4 Constructing Clear Sentences and Paragraphs -- Chapter 5 Writing for a Positive Effect -- PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES -- Chapter 6 Developing Your Writing Process and Choosing the Best Form -- Chapter 7 Getting to the Point in Good-News and Neutral Messages -- Chapter 8 Maintaining Goodwill in Bad-News Messages -- Chapter 9 Making Your Case with Persuasive Messages and Proposals -- Chapter 10 Conducting a Winning Job Campaign -- PART FOUR: FUNDAMENTALS OF REPORT WRITING -- Chapter 11 Preparing Informative and Influential Business Reports -- Chapter 12 Choosing the Right Type of Report -- Chapter 13 Conducting Research for Decision Makers -- Chapter 14 Using Visuals to Make Your Point PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION -- Chapter 15 Communicating Effectively in Meetings and Conversations -- Chapter 16 Delivering Oral Reports and Business Speeches -- PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS -- Chapter 17 Leveraging Technology for Better Writing -- Chapter 18 Conveying Professionalism Through Correctness -- APPENDIXES A. Corrections for the Self-Administered Diagnostic Test of Correctness -- B. Physical Presentation of Letters, Memos, and Reports -- C. General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting -- D. Grading Codes and Checklists: Messages and Reports -- E. Documentation and the Bibliography.

9781259060809 1259060802


Commercial correspondence.
English language -- Business English.
Business communication.

HF5726 / .L46 2014

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