Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. & expanded. - London : Thames & Hudson, 2012. - 296 p. : ill.

Previous ed.: 2008.

Includes bibliographical references (p. 291) and index.

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.

9780500516232 (hbk.) 0500516235 (hbk.) 9780500290316 (pbk.) 0500290318 (pbk.)


Advertising.
Advertising campaigns.
Advertising copy.

HF5823 / .B28 2012

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