Blair, Johnny.

Designing surveys : a guide to decisions and procedures / Johnny Blair, Ronald F. Czaja, Edward A. Blair. - 3rd ed. - Thousand Oaks : SAGE, c2014. - xiv, 424 p. : ill.

Includes bibliographical references and index.

Survey practice -- Survey error -- Planning the survey : the hierarchy of decisions -- Data collection I : selecting a method -- Sampling I : concepts of representation and sample quality -- Sampling II : population definition and sampling frames -- Sampling III : sample size and sample design -- Questionnaire development I : measurement error and question writing -- Questionnaire development II : questionnaire structure -- Questionnaire development III : pretesting -- Data collection II : controlling error in data collection -- Postsurvey statistical adjustments and the methodology report.

9781412997348 (pbk.) 1412997348 (pbk.)


Surveys.
Sampling (Statistics)

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