Eastman, Susan Tyler.

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 9th ed. - Belmont, Calif. : Wadsworth, Cengage Learning, c2013. - xiii, 484 p. : ill. ; 25 cm.

Pt.1. Introduction to Programming -- Pt.2. Frameworks for Media Programming -- Pt.3. Understanding Key Processes -- Pt.4. Television Programming Practices -- Pt.5. Audio Programming Practices.

9781111835026 (pbk.) 1111835020 (pbk.)


Television programs -- Planning.
Radio programs -- Planning.
Cable television -- Planning.

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