Rodman, George R., 1948-

Mass media in a changing world / George Rodman. - 3rd ed. - Boston : McGraw-Hill Higher Education, c2010. - xxix, 512 p. : ill. (chiefly col.)

Includes bibliographical references and index.

Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.

9780070172739 (pbk. : IE) 0070172730 (pbk. : IE) 9780073511955 (alk. paper) 0073511951 (alk. paper)


Mass media.

P90 / .R597 2010

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