Swann, Patricia.

Cases in public relations management : the rise of social media and activism / Patricia Swann. - Second edition. - New York : Routledge, Taylor & Francis Group, 2014. - xii, 592 pages : illustrations.

First ed. published as: Cases in public relations management. Includes index.

Includes bibliographical references and index.

A brief introduction to public relations -- Ethics and the law -- Corporate social responsibility -- Media relations -- Conflict management -- Activism -- Consumer relations -- Entertainment and leisure -- Community relations -- Cultural and other considerations -- Financial communications and investor relations.

9780415517706 (hbk) 0415517702 (hbk) 9780415517713 (pbk.) 0415517710 (pbk.)

2014415009


Public relations -- Management -- Case studies.

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