Czinkota, Michael R., 1951-

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed., International ed. - [Mason, Ohio] : South-Western, Cengage Learning, c2013. - xxxv, 677 p. : col. ill., col. maps.

Includes bibliographical references and indexes.

9781133588399 (pbk.) 1133588395 (pbk.)

2012939204


Export marketing.

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