Chakravarti, Amitav.

Why people (don't) buy : the go and stop signals / Amitav Chakravarti, Manoj Thomas. - Houndmills, Basingstoke Hampshire ; New York, N.Y. : Palgrave Macmillan, 2015. - xv, 223 p. : ill.

Includes bibliographical references and index.

9781137466679 1137466677

40025023812

2015001302


Consumer behavior.
Marketing research.

HF5415.32 / .C435 2015

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