Watson, James, 1936-

Media communication : an introduction to theory and process / James Watson. - Fourth edition. - London : Palgrave Macmillan, 2016. - xviii, 326 pages.

Includes bibliographical references (pages 287-294) and index.

Introduction: Studying Media -- 1. The Media World: A View of the Terrain -- 2. Media in Context -- 3. Language in Pursuit of Meaning -- 4. Media Purpose, Media Performance -- 5. The Audience for Media: Substance and Shadow -- 6. Narrative: the Media as Storytellers -- 7. The News: Gates, Agendas and Values -- 8. The Practice of Media: Pressures and Constraints -- 9. The Global Arena: Issues of Dominance and Control -- 10. Research as Exploration and Development -- 11. Ever-Trending: Power Play, Illusion, Surveillance -- Concluding Remarks.

9781137428219 (pbk.) 113742821X (pbk.)

2015043344


Mass media.

P90 / .W38 2016

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