Krcmar, Marina.

Communication science theory and research : an advanced introduction / Marina Krcmar, David R. Ewoldsen, Ascan Koerner. - New York, N.Y. : Routledge, Taylor & Francis Group, 2016. - xix, 360 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Introduction -- Communication theory. An introduction to theory -- What is communication? -- History of communication -- Philosophical underpinnings of the communication science approach -- Positivism/causality/explanation -- Conducting research in communication science -- Communication research. Mass media effects models -- Media use models -- Message processing -- Interpersonal communication -- Small group and organizational communication -- Persuasion -- Political communication -- Social media -- Health communication -- Relationships, marriage, and family communication -- The future of communication.

9780415533843 (pbk.) 0415533848 (pbk.) 9780415533836 (hbk.) 041553383X (hbk.)


Communication.
Communication -- Research.

P90 / .K73 2016

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