Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch. - New York : Routledge, 2016. - xxvi, 277 pages : illustrations.

Includes bibliographical references and index.

Preface / Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch -- Part 1: Consumer Engagement with Social Media -- 1. Motivations for Consumer Engagement with Social Media / Eva Buechel and Jonah Berger -- 2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media / Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier -- 3. Resistance to Electronic Word of Mouth as a Function of the Message Source and Context / Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes -- 4. Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content / Cansu Sogut, Barbara Bickart, and Frederic Brunel -- 5. A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices / Andrew Smith and Martin A. Pyle -- 6. Consumer Behavior in the Social Media Marketplace: Platform Personality Matters / Marlene Towns -- 7. The Effects of Goal Publicity on Goal Persistence in the Social Media World / Jinfeng (Jenny) Jiao and Catherine Cole -- Part 2: Branding and Advertising Issues in Social Media -- 8. Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement / Heather Johnson Dretsch and Amna Kirmani -- 9. Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media / Melanie Green and Jenna Clark -- 10. To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs / Richard Yalch and Xi Chen -- 11. To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques / Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann -- Part 3: Measurement and Interpretation Issues in Social Media -- 12. Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics / Heather Honea -- 13. Advertising Effects in Social Media / Yogesh Joshi -- 14. A Way with Words: Using Language for Psychological Science in the Modern Era / Ryan Boyd and James Pennebaker -- Part 4: Public Policy Issues in Social and Digital Media -- 15. Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns / Jennifer Harris, Amy Heard, and Dale Kunkel -- 16. Online Violent Media Consumption in Adolescents: An Exploratory Study / Yupin Patarapongsant and Issariya Woraphiphat -- 17. Current Issues and Future Challenges Related to Consumer Privacy in Social Media / Curtis Haugtvedt.

9780765646941 (pbk. : alk. paper) 0765646935 (cloth : alk. paper) 9780765646934 (cloth : alk. paper) 0765646943 (pbk. : alk. paper)


Consumer behavior.
Social media.
Marketing -- Social aspects.
Internet marketing.

--กต 311--Highly correlated

HF5415.32 / .C65716 2016

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