Schmarzo, Bill.

Big data MBA : driving business strategies with data science / Bill Schmarzo. - Indianapolis : Wiley, c2016. - xxvii, 283 p. : ill.

Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

9781119181118 (pbk.) 1119181119


Business intelligence -- Data processing.
Business planning -- Statistical methods.
Data mining.
Management -- Data processing.
Big data.
Business -- Data processing.

HD38.7 / .S36 2016

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