Borchers, Timothy A.

Persuasion in the media age / Timothy A. Borchers. - 3rd ed. - Long Grove, Ill. : Waveland Press, c2013. - xxii, 471 p. : ill.

Includes bibliographical references (pages 437-452) and index.

pt. I. Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- pt. II. Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images -- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- pt. III. Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.

9781577668268 (pbk.) 157766826X (pbk.)


Persuasion (Rhetoric)
Mass media.

P301.5.P47 / B67 2013

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