Hudson, Simon.

Marketing for tourism, hospitality & events : a global & digital approach / HF5415.127Marketing for tourism, hospitality and events Simon Hudson and Louise Hudson. - London : Sage, 2017. - xii, 370 p.

Includes bibliographical references and index.

1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics

9781473926646 1473926645


Target marketing.

HF5415.127 / .H83 2017

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