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Weber, Alan.

Data-driven business models / Alan Weber. - Mason, Ohio : Thomson, ©2005. - 277 p. : ill.

With 1 computer optical disc. Kept in the special collection.

ISBN: 0324222335 9780324222333

LCCN: 2006277679

Subjects--Topical Terms:
Marketing -- Data processing.
Marketing -- Econometric models.
Business planning.

LC Class. No.: HF5415.125 / .W434 2005