Kennedy, Marie R.

Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy and Cheryl LaGuardia. - 2nd ed. - London : Facet Publishing, 2017. - xxi, 218 p. : ill.

Includes bibliographical references and index.

Part I: How to Design Your Marketing Plan -- Chapter 1. Determine the Purpose of Your marketing Plan -- Chapter 2. Fashion Your Marketing Plan -- Chapter 3. Implement Your Marketing Plan -- Chapter 4. Construct Your Written Marketing Plan Report -- Chapter 5. Assess Your Marketing Plan -- Chapter 6. revise and Update Your Marketing Plan ("Lather, Rinse, and Repeat") -- Part II: Sample Marketing Plan Reports -- Example 1. Marketing Plan from an All-Electronic Library -- Example 2. Marketing Plan from a Public Library, Sample 1-- Example 3. Marketing Plan from a Public Library, Sample 2 -- Example 4. Marketing Plan from a Community College Library -- Example 5. Marketing Plan from a University Library, Sample 1 -- Example 6. Marketing Plan from a Regional Technical College in Ireland -- Example 7. Marketing Plan from a University library, Sample 2.

9781783302673 1783302674


Libraries -- Special collections -- Electronic information resources.
Libraries -- Marketing.
Digital libraries -- Marketing.
Electronic information resources -- Marketing.
Libraries -- Marketing -- Case studies.

Z692.C65 / K466 2017

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

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