Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood. - New York, NY : Allworth Press, c2009. - xvii, 285 p. : ill.

Includes bibliographical references and index.

Notes on the evolution of design thinking : a work in progress / Craig M. Vogel -- The designful company / Marty Neumeier -- Creating the right environment for design / Julian Jenkins -- Designing business : new models for success / Heather M.A. Fraser -- Unleashing the power of design thinking / Kevin Clark and Ron Smith -- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood -- The four powers of design : a value model in design management /Brigitte Borja de Mozota -- Transition : becoming a design-minded organization / Thomas Lockwood -- Building leadership brands by design / Jerome Kathman -- Let's brandjam to humanize our brands / Mark Gobe -- Bringing the future into global brands / Tony Kim -- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel -- Branding and design innovation leadership : what's next? / Phil Best -- Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves -- Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason -- From small ideas to radical service innovation / Mark Jones and Fran Samalionis -- Would you like service with that? / Chris Bedford and Anson Lee -- Service design via the global web : global companies serving local markets / Brian Gillespie -- The mathematics of brand satisfaction / Chris Rockwell -- Will meaningful brand experiences disrupt your market? / David W. Norton -- The road to authentic brand is jittered [sic] with design / David Lemley -- Customer loyalty and the elements of user experience / Jesse James Garrett -- Experiential design drives an established brand / Judi Jacobs and Jeff Hackett.


Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies' forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: "Building Leadership Brands," "The Designful Company," "Brand Building by Service Design," "Service Design Via the Global Web," "Customer Loyalty," and "Driving Brand Loyalty on the Web."

9781581156683 (pbk.) 1581156685


Industrial design.
Product design.

TS171.4 / .D482 2009

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