Berinato, Scott.

Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato. - Boston : Harvard Business Review Press, c2016. - 255 p.

Includes bibliographical references (233-245) and index.

Introduction : A new language and a necessary craft -- Part I. Understand : A brief history of Dataviz: the art and science that built a new language -- When a chart hits our eyes: some science of how we see -- Part II. Create : Two questions: four types: a simple typology for chart making : Idea illustration ; Idea generation ; Visual discovery ; Everyday Dataviz -- Better charts in a couple of hours: a simple framework : Prep ; Talk and listen ; Sketch ; Prototype -- Part III. Refine : Refine to impress: getting to the "feeling behind our eyes" -- Refine to persuade: three steps to more-persuasive charts -- Persuasion or manipulation?: The blurred edge of truth -- Present to persuade: getting a good chart to their eyes and into their minds -- Visual crit: how to practice looking at (and making) good charts -- Conclusion : Keep going.

9781633690707 (pbk.) 1633690709

2015046676


Business presentations -- Charts, diagrams, etc.
Visual communication.
Communication in management.

HF5718.22 / .B47 2016

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