Pavlik, John V.

Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh. - 6th ed. - New York : Oxford University Press, c2019. - xxxviii, 466 p. : ill. (some col.), col. map.

Includes bibliographical references and index.

Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.

"Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.

9780190646653 (paperback) 0190646659 (paperback) 9780190646721 0190646721


Mass media.
Digital media.

P90 / .P38 2019

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