Erisman, Porter.

Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman. - London : Pan Books, 2018 - 241 p.

Originally published: 2017.

Includes bibliographical references and index.

A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Six billion shoppers.

An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boomFrom China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West.

9781509874774 (pbk.) 1509874771 (pbk.)


Electronic commerce -- Developing countries.
Consumers -- Developing countries.


Developing countries -- Commerce.

HF5548.325.D44 / E75 2018

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