Rogers, Everett M.

Diffusion of innovations / Everett M. Rogers. - 5th ed. - New York : Free Press, 2003. - xxi, 551 p. : ill.

Includes bibliographical references and indexes.

1. Elements of diffusion -- 2. History of diffusion research -- 3. Contributions and criticisms of diffusion research -- 4. The generation of innovations -- 5. The innovation-decision process -- 6. Attributes of innovations and their rate of adoption -- 7. Innovativeness and adopter categories -- 8. Diffusion networks -- 9. The change agent -- 10. Innovation in organizations -- 11. Consequences of innovations.

0743222091 9780743222099


Social change.
Technological innovations.
Technology -- Social aspects.

HM101 / .R61 2003

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