Venugopal, Pingali, 1958-

Sales and distribution management : an integrative approach / Pingali Venugopal. - 2nd ed. - New Delhi, India : SAGE Publications India Pvt Ltd, 2021. - xxxviii, 347, [22] p. : ill.

Includes bibliographical references and index.

With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management. The book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management. Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.

9789353884864 (paperback) 9353884861 (paperback)

Sales management -- India.
Physical distribution of goods -- India -- Management.
Marketing channels -- India -- Management.

HF5438.4 / .V467 2021

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