Advertising : (ระเบียนเลขที่ 151756)

000 -LEADER
fixed length control field 01252cam a2200301 4500
001 - CONTROL NUMBER
control field 151756
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602034015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210995s1994 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030767520
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)31609343
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .D8 1994
245 00 - TITLE STATEMENT
Title Advertising :
Remainder of title its role in modern marketing /
Statement of responsibility, etc Dean M. Krugman ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth, Tex. :
Name of publisher, distributor, etc Dryden,
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617 p. :
Other physical details ill. (some col.)
490 0# - SERIES STATEMENT
Series statement Dryden Press series in marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krugman, Dean M.
9 (RLIN) 169670
989 0# -
-- Dunn, Samuel Watson,
-- Advertising;
-- New York, Holt (1961)
-- eng
-- Dunn, Samuel Watson,
-- Advertising;
-- 2d ed.
-- New York, Holt (1969)
-- eng
-- Dunn, Samuel Watson,
-- Advertising;
-- 3rd ed.
-- Hinsdale, Ill., Dryden (1974)
-- eng
-- Dunn, Samuel Watson,
-- Advertising :
-- 5th ed.
-- Chicago : Dryden, 1982.
-- eng
-- Dunn, Samuel Watson,
-- Advertising :
-- 6th ed.
-- Chicago, Ill. : Dryden, 1986.
-- eng
-- Dunn, Samuel Watson,
-- Advertising;
-- 7th ed.
-- Chicago, Dryden (1990)
-- eng
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ แววตา
ผู้ตรวจสอบการพิมพ์ นิตยา
ผู้พิมพ์รายการ พิชชานันท์
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Koha item type Public note
          General Books Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus) Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus) General Stacks 02/07/1996 216000.00 4 HF5823 .D8 1994 31379006217435 06/02/2011 06/02/2011 432100.00 Book โอนจากห้องสมุดสังเวียนฯ-เก็บชั้นรางเลื่อน-12มีค2564

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