Effective marketing communications : (Record no. 16411)

000 -LEADER
fixed length control field 00841cam a2200253 4500
001 - CONTROL NUMBER
control field 16411
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170315154409.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201295s1995 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0631191267
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)31412211
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .A47
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Alan H.,
Dates associated with a name 1950-
9 (RLIN) 21859
245 10 - TITLE STATEMENT
Title Effective marketing communications :
Remainder of title a skill and activity-based approach /
Statement of responsibility, etc Alan H. Anderson and David Kleiner.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford, U.K. :
Name of publisher, distributor, etc Blackwell Business,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 249 p. :
Other physical details ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Effective management
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Topical term or geographic name as entry element Public relations.
Topical term or geographic name as entry element Customer relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kleiner, David.
9 (RLIN) 21861
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 1
997 ## - STAFF NAME
ผู้ทำรายการ พัชรี
ผู้ตรวจสอบการพิมพ์ พิมพ์พร
ผู้พิมพ์รายการ พิชชานันท์
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Koha item type Public note
Not withdrawn Not Lost   Not damaged   General Books Puey Ungphakorn Library, Rangsit Campus Puey Ungphakorn Library, Rangsit Campus General Stacks 1996-07-02 600.00 30 13 HF5415.123 .A47 31379006291596 2017-06-25 2017-03-15 1300.00 Book

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