Advertising and promotion : (ระเบียนเลขที่ 272014)

000 -LEADER
fixed length control field 01069cam a2200337 4500
001 - CONTROL NUMBER
control field 272014
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602071443.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980807s1998 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218994
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)37315374
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B4 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George Eugene.
9 (RLIN) 223655
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 762 p. :
Other physical details ill. (some col.)
490 0# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 324908
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8580
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 139878
989 0# -
-- Belch, George E.
-- 8th ed.
-- New York : McGraw-Hill/Irwin, c2009.
-- eng
-- Advertising and promotion :
-- 0071284400
-- 9780071284400
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ TH
ผู้ตรวจสอบการพิมพ์ TH
ผู้กำหนดเลขหมู่และหัวเรื่อง SU
ผู้พิมพ์เลขหมู่และหัวเรื่อง S
ผู้ทำหนังสือซ้ำ V
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Koha item type Public note
          General Books Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus) Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus) General Stacks 14/08/1998 60 3990.00 25 HF5823 .B4 1998 31379001092650 28/08/2013 28/08/2013 8080.00 Book โอนจากห้องสมุดสังเวียนฯ-เก็บชั้นรางเลื่อน-12มีค2564

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544