Introduction to marketing communication : (ระเบียนเลขที่ 272318)
[ ดูหมายเลขแท็ก ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00852cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 272318 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200602071517.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | t |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980811s1998 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0138957568 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)37663284 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .B87 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John J., |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 122930 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing communication : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc | John Burnett, Sandra Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 659, [71] p. : |
| Other physical details | chiefly col. ill. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 8580 |
| Topical term or geographic name as entry element | Advertising campaigns. |
| 9 (RLIN) | 26904 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E, |
| Fuller form of name | (Sandra Ernst) |
| 9 (RLIN) | 122931 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Koha issues (borrowed), all copies | 1 |
| Source of classification or shelving scheme | |
| 997 ## - STAFF NAME | |
| ผู้ทำรายการ | PJ |
| ผู้ตรวจสอบการพิมพ์ | PI |
| ผู้พิมพ์รายการ | R |
| ผู้กำหนดเลขหมู่และหัวเรื่อง | YU |
| ผู้พิมพ์เลขหมู่และหัวเรื่อง | S |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Item status (Not for loan) | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books | Professor Sangvian Indaravijaya Library | Professor Sangvian Indaravijaya Library | General Stacks | 17/08/1998 | 53 | 1193.00 | 32 | 3 | HF5415.123 .B87 | 31379001094367 | 10/03/2016 | 29/01/2016 | 2486.00 | Book |
