Introduction to marketing communication : (ระเบียนเลขที่ 272318)

000 -LEADER
fixed length control field 00852cam a2200289 a 4500
001 - CONTROL NUMBER
control field 272318
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200602071517.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field t
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980811s1998 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138957568
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)37663284
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .B87
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burnett, John J.,
Dates associated with a name 1944-
9 (RLIN) 122930
245 10 - TITLE STATEMENT
Title Introduction to marketing communication :
Remainder of title an integrated approach /
Statement of responsibility, etc John Burnett, Sandra Moriarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 659, [71] p. :
Other physical details chiefly col. ill.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8580
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 26904
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E,
Fuller form of name (Sandra Ernst)
9 (RLIN) 122931
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme
997 ## - STAFF NAME
ผู้ทำรายการ PJ
ผู้ตรวจสอบการพิมพ์ PI
ผู้พิมพ์รายการ R
ผู้กำหนดเลขหมู่และหัวเรื่อง YU
ผู้พิมพ์เลขหมู่และหัวเรื่อง S
รายการฉบับพิมพ์
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Item status (Not for loan) Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Koha item type
          General Books Professor Sangvian Indaravijaya Library Professor Sangvian Indaravijaya Library General Stacks 17/08/1998 53 1193.00 32 3 HF5415.123 .B87 31379001094367 10/03/2016 29/01/2016 2486.00 Book

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